The Power of Pretty – Embellish 2017 | Volume 2

a letter from Tamra Bryant, Senior Vice President of Product and Merchandising  Tamra in Harper tunic

I’m personally thrilled to finally show you all of the new items Creative Co-Op is introducing in our latest Embellish catalog. A home is happiest when it is an extension of who lives inside, and we feel the same about the new Embellish clothing pieces. We want these to be an extension of each and every customer’s personality. Simply put, we want the customer to feel pretty! The power behind a woman that feels pretty in what she wears is undeniable! I’ve learned through the years that pretty doesn’t mean fancy. Embellish is about enhancing the individual characteristics and personalities within. We want you to be able to truly live in what you are wearing and feel special too.

Our items are made from all natural fibers that are woven and hand-dyed specifically for our clothes. We’ve paid attention to details like arm length, buttons, contrasting stitches, pleating on the sides to make the dress hang just right, and slits that are not too high but just high enough. And did I mention pockets? Wherever possible we added pockets! The pieces we’ve chosen for this release are amazing, everyday basics with unique twists. Many are inspired by my own struggle to find what I felt comfortable living an active, casual life in.

We truly have taken a personal approach to this new launch and thought long and hard about “the power of pretty.” As often is the case with these journeys, this led me to feel profound gratitude for the privileges that we have each day. We felt it was important to spread that power as best we could as a company. Therefore, a part of the proceeds of all sales from the Embellish clothing items will be donated to charity to help educate and empower women.

We hope you find our expanded clothing line as exciting as we do. We wish you so much success and deeply thank you for your business.

—  Tamra

Lily dress     dresses on hangers     Brooklyn dress

 

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