Mint and Mist: A refreshing and functional collection for the home.

Color is a powerful tool. If you’ve ever painted a room or a piece of furniture, you know exactly how transformative it can be. When we dream of new collections and start to plan new products and themes, we often start with color. Not just a color palette, but a feeling and a mood that those colors create. In January of 2016, we were inspired to create a theme that was refreshing and renewing, a truly relaxed style for today’s home. As we created a color palette, we felt drawn to colors that truly embodied the clean, fresh look we were hoping for: sage, mint, pistachio, and shades of grey. These natural hues blend easily into many different styles of décor and can be incorporated into any room of the house. Though this collection had many names during its creation, we finally decided that Mint and Mist perfectly integrated every element that we were hoping for.

Products:

With a new theme, also comes brand new products, inspired by pieces you’ve loved in the past.

New shapes of elements that you love, such as glazed stoneware mugs, bowls, canisters, and pitchers. New colors on classic berry bowls, batter bowls, and mini bakers feel fresh and new. Your favorite wooden spoons, now come with dipped handles in our mint and mist palette. There are little pieces here and there that we knew you would love to see.

This new theme allowed us to find opportunities to grow our line. The sage colored, “Welcome to Our Home” tray is an excellent embodiment of this collection. It’s a fun, versatile piece that’s an effortless addition to any décor. Intricately hand-carved handles, mixed materials, and rich patterns are integrated into salad servers, cutting boards, and coasters. These harmonize simplicity with craftsmanship. A broad choice of materials including cement, horn, glass, wood, terra-cotta, seagrass baskets, abaca fiber and metal perfectly blend and contrast to keep this collection from being anything but boring.

The pillows, blankets, and rugs of this collection combine classic concepts with a more modern approach. Unique textures and patterns created with tassels, weaves, and embroidery adds a bit of unexpected but unique detail.


Natural materials such as hand-woven seagrass, jute, raffia, and straw break up the soft tones of this collection and add depth in both color and texture.

We hope you love the results of this collection as much as we loved creating it! From refreshed, best-selling product bodies to 100% new and fabulous items, you’re sure to find something to adore.

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The Power of Pretty – Embellish 2017 | Volume 2

a letter from Tamra Bryant, Senior Vice President of Product and Merchandising  Tamra in Harper tunic

I’m personally thrilled to finally show you all of the new items Creative Co-Op is introducing in our latest Embellish catalog. A home is happiest when it is an extension of who lives inside, and we feel the same about the new Embellish clothing pieces. We want these to be an extension of each and every customer’s personality. Simply put, we want the customer to feel pretty! The power behind a woman that feels pretty in what she wears is undeniable! I’ve learned through the years that pretty doesn’t mean fancy. Embellish is about enhancing the individual characteristics and personalities within. We want you to be able to truly live in what you are wearing and feel special too.

Our items are made from all natural fibers that are woven and hand-dyed specifically for our clothes. We’ve paid attention to details like arm length, buttons, contrasting stitches, pleating on the sides to make the dress hang just right, and slits that are not too high but just high enough. And did I mention pockets? Wherever possible we added pockets! The pieces we’ve chosen for this release are amazing, everyday basics with unique twists. Many are inspired by my own struggle to find what I felt comfortable living an active, casual life in.

We truly have taken a personal approach to this new launch and thought long and hard about “the power of pretty.” As often is the case with these journeys, this led me to feel profound gratitude for the privileges that we have each day. We felt it was important to spread that power as best we could as a company. Therefore, a part of the proceeds of all sales from the Embellish clothing items will be donated to charity to help educate and empower women.

We hope you find our expanded clothing line as exciting as we do. We wish you so much success and deeply thank you for your business.

—  Tamra

Lily dress     dresses on hangers     Brooklyn dress

 

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Behind the Scenes / Curated Gatherings

Curated Gatherings was full of firsts. It was our first mid-season release and also our first time hosting a full photo shoot in Portland, Oregon where our product design office is located (not to mention our first time eating Blue Star Donuts… SWOON!). We wanted Curated Gatherings to show new and favorite products together in a light. Unlike our previous releases, the majority of the Curated Gatherings catalog is dedicated to beautiful inspiring images of the collection, rather than strictly product photography. We wanted to show our vision of how these items could be used in the home, and for hosting unique gatherings. In the process, we had a great time styling scenes and photographing in a warehouse space in the inner southeast industrial district of Portland. The space and the light were wonderful and these ladies put in a lot of hours and heavy lifting to make  Curated Gatherings (arguably) our most beautiful catalog yet. See the full catalog here!

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Daffodils for spring.

Continue reading “Behind the Scenes / Curated Gatherings”

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New Spring Line at WILLIAMSBURG Craft House

WILLIAMSBURG Craft House has updated its look for spring. Thanks to a new partnership with Creative Co-Op, the store has a beautiful collection called “A Garden Story.” Store Manager Joanna Heitz and WILLIAMSBURG Product Manager Liza Gusler share the inspiration behind this new line and invite you to come see the spring assortment. Click below to see the exciting YouTube video.

The Garden Story Collection

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