It’s hard to believe that it’s almost time for the summer show season to begin! We can’t wait for you to see our new product launch this summer!
Our product development team has been dreaming, planning, creating, and diligently sourcing each of our products to create a breadth of styles and trends. Traveling to and working with different countries allows us to bring a wide array of materials and styles into our different collections. We really love the idea of having a diverse product range that allows our customers to mix and match products to meet their needs.
The development cycle is lengthy, but when items are finally selected to become part of the line, the photography samples begin to arrive!!! Unpacking the boxes feels like Christmas as the office here in Portland finally starts to see final products! The whole vision starts to become apparent as each sample arrives. Samples are organized by collection on metal rolling carts (or boxes when we run out of carts) and wait for their turn to be photographed.
Working around so much product during photography time can be a challenge. Our office is quite small and when it fills up before photography it becomes… well, interesting… but we love the excitement the new product brings and welcome the space challenges.
Photos of new products, fresh images of favorite existing items, catalog covers, section titles, as well as social media and industry ads are all created in our studio! Our product styling team carefully selects props, fresh florals, and plants that are used as accents for the new products throughout the weeks of photography to set the mood of the upcoming collections and catalogs.
It can be a challenge deciding what collection to place some of our items into, as so many can go in multiple groupings. We work hard to develop items that are diverse and able to fit into most any setting. Sometimes the choices seem endless! But at some point, we have to decide on what our looks will be for the upcoming season’s style and direction.
We are so excited for you to see the new product line and we hope to see you all at the summer markets. Our style team is already hard at work setting up the showrooms for the season!
Market time is always an exciting time as we see all our hard work come to fruition; watching our customer’s responses is the very best part! We take our customers’ success seriously and love meeting and talking to each of you.